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View compare70% of American Adults don’t have enough Vitamin D.
Nobody is talking about it. We are.
How this happened
Indoors most of
the day
Diet doesn’t provide
much Vitamin D
Frequent
sunscreen use
Skin pigmentation can reduce
Vitamin D production
Winter and latitude
mean
weaker sunlight
What we are doing about it
1) Making daily Vitamin D effortless
- Take it anywhere, anytime (no meal needed)
- Add it to your favorite drink or food
- Auto-renews so you never run out
- Perks for staying consistent
2) Raise awareness on social media
- We translate science into everyday language
- Partner with creators to spread our message
- Focus on content built for TikTok and Instagram
- Interact directly with our community
Why Vitamin D matters
Thoroughly studied for decades
- Hormone-like mechanism: your body converts Vitamin D into an active form that acts like a signaling hormone.
- Receptors across the body: it works through Vitamin D receptors found in many tissues, not just one organ.
- Gene regulation: influences gene activity and cellular behavior across the body.
- Core functions are well established: calcium absorption, bone health, immune function, and muscle function.
The research keeps expanding
- Mental health: researchers keep studying how Vitamin D status relates to mood and stress resilience.
- Sleep: ongoing work looks at links between Vitamin D and sleep quality and recovery.
- Physical performance: studies explore Vitamin D's role in muscle performance and athletic outcomes.
- Focus and cognition: researchers are looking at potential links to focus, cognition, and brain health.
- Longevity signals: large studies are exploring biological aging markers, including telomeres.
Want the latest science and study breakdowns?
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